Trust me, an infamous serial liar says

DIY Glasses

Image by bre pettis via Flickr

Intro

Stephen Glass, the whiz-kid magazine writer exposed 13 years ago as a serial fabricator, is telling what may be his most compelling story yet — his own. He swears he’s not making it up, and he’s asking California‘s highest court to believe him and give him a chance.

Glass, who graduated in 2000 from Georgetown’s law school, works as a paralegal for a firm in Beverly Hills, California. But he really wants to be a lawyer, and he insists he’s remorseful, reformed and committed to telling the truth. Others aren’t so sure, which is why a bar application that usually would be a no-brainer is taking five years and counting.

There is no question that Glass is brilliant, and he easily passed the bar exams in New York and California. But his budding legal career has become snagged on the jagged rocks of good character and moral fitness.

Source: Trust me, an infamous serial liar says – CNN.com

Outro. Comment or ‘connect’ to discuss how this applies to you and your organization…

2012: The year of social business

Image representing We Are Social as depicted i...

Image via CrunchBase

We’ll look at back at 2012 as a transformative year in the history of marketing, a year when social media changed everything.

Big brands are no longer experimenting with social media – they are now taking it very seriously indeed. They spent 2011 getting to grips with it from a marketing perspective, and bringing in specialist agency support. Some have gone as far as hiring heads of social media, which is only accelerating the change.

2012 will be the year of social business, when brands realise that to keep up with their more enlightened competitors and to reap the rewards of social media, they need to properly internalise it. To move from one-off campaigns to always-on conversations, real structural and cultural change is required.

Operationalising social media within companies will often start with customer service, as brands realise that turning negative online word of mouth into positive has more impact on their bottom line than their pro-active marketing activities.

Source: 2012: The year of social business / We Are Social

Using Billboard To Advertise

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

At Jag, Inc., we take a unique approach to Outdoor Advertising by combining it with websites and social media online. Comment below or ‘connect’ above so we can talk about how this applies to your business…

Professional learning goals and blog reading: a framework

Becoming a subject matter expert can be easier than you think — you can get started by using Google Reader to create a virtual newspaper to track your trusted sources. Comment below or ‘connect’ above so we can talk about how this applies to your business…

3 Questions to Ask When Planning Your Website

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The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench. O’Brien is the president of web-development firm Newfangled.

You’ve heard from O’Brien before.  I interviewed him last October for “Five Web Development Myths Debunked.” And on Feb. 10, O’Brien will present “Cure for the Common Website: Using Personas to Boost Site Performance,” right here at MarketingProfs—$129 well spent, free for Pro members.

O’Brien says planning a website is hard to do, and most people miss the mark because they jump right into “doing” before giving enough attention to the planning. He suggests that the next time you start a web project, try starting by asking yourself these three questions:

  1. Who am I trying to attract?
  2. What do they want from my website?
  3. What do I want from them?

These deceptively simple questions will get you started on the right track for planning your site and the criteria by which you’ll measure its success for years to come.

We develop on WordPress and these three questions came just in time for the new website we’re building!

Have fears? Overcome them now (via The Daily Post at WordPress.com)

I’ve been reading all the comments here, and many of your posts. I’ve seen some of the same fears and concerns come up. Here are some answers. I’m afraid to publish: Most bloggers quickly discover the opposite feeling: they desire to have more people reading what they’re writing. For most bloggers, there aren’t that many people reading what they publish. It’s not like the entire web is sitting around, waiting for you to push the button, just so t … Read More

via The Daily Post at WordPress.com

How Bloggers Make Money Blogging

Basic WordPress

Here’s a series of step by step videos to get you started in WordPress…

First, how to log in to your website…

The WordPress.com dashboard – introduction


Writing and publishing a post…

Saving and returning to draft posts & pages…

Adding an “About Me” (or any other static) page…

Finally, posting via email…

That should get you started. You can find many more instructional videos on more advanced topics at WordPress.tv. You can learn more about html commands at the W3 Schools website…

When’s the Best Time to Publish Blog Posts?

Believe me, if you’re a blogger, you want to follow the ‘via’ link and read the rest of the article…

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