Why Your Website Stinks
December 30, 2010 Leave a comment
One of my favorite restaurants in Baltimore is Pazo, a stylish Spanish tapas place in Fells Point. The food there ranges from simple – marinated olives, sheep’s- milk cheese served with green apple and dates – to sublime – Kobe beef brisket ravioli with lava beans – and everything in between.
My one quibble about the place is the menu: It’s a bear to read. Items are more or less stacked on top of each other in similar font sizes, under confusing headings. And it’s long and unwieldy. I’m used to it now, but the first few times I was there I had a hard time focusing on it. My eye traveled around the page randomly until a menu Sherpa – aka, waitstaff – appeared.
Have you ever visited a website that’s similarly handicapped? Or perhaps I’m describing your own business’s site? The home page seems rich with possibilities, like Pazo’s menu. But the navigation is terrible; it’s tough to make heads or tails of it because there’s a little too much going on.