Marketing Causes Harder Than Products

For all my non-profit clients and friends: “Look, whatever your experience is — Procter & Gamble, Old Spice, Cisco, start-up sold — great! Yes, selling domain names and marketing organic strawberries is hard. But the difference between marketing and activism will always revolve around this truth — People want stuff, but they don’t want to change. Getting people to want to change themselves is much, much harder.” Follow the ‘via’ link if you’d like to read the rest of the article…

About Todd Lohenry
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