Streaming CES: How We Did It

Image representing CrunchGear as depicted in C...

Image via CrunchBase

As the 2011 Consumer Electronics Show wraps up today, we’d like to share a few secrets. The CrunchGear writing team, with support from TechCrunch TV, provided more than 20 hours of live CES video coverage, taking our viewers right to the industry and media access only exhibit floor. For a look at video highlights, check out ces.crunchgear.com. Hundreds of Twitter questions were answered in real-time, giving our viewers a chance to interact with the company reps and win some giveaways. We also got a lot of questions on how we did it.

The traditional, old-school way of broadcasting a live event would involve driving up a satellite truck with a C or Ku band transmitter. Or, getting a special expensive video fiber circuit connected at the venue. But, that would only allow a video feed from a single location. Otherwise we’d need multiple circuits or time to drive and set-up the sat truck at different locations.

We wanted to stream at a moments notice, from the Sands Expo during CES Unveiled and the following Media Day, from the inside and outside the Las Vegas Convention Center, and from hotel parties and events all over the Las Vegas Strip. Plus, we wanted to roam the halls without any wired connection. We investigated some RF and microwave transmitter options but they involved great expense and production limitations. We finally settled on a mobile streaming solution, with a backup ‘nearly live’ wired solution. We never needed to resort to the taped backup.

If you’ve ever tried to ‘cover’ a tradeshow with social media + technology like I have, you’ll be fascinated with the rest of this article. Follow the ‘via’ link above…

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