Are Facebook Pages Killing the Corporate Web Site?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

On the weekend, I was watching the National Football League playoff game between the New York Jets and Indianapolis Colts. Aside from the action on the field, one thing that caught my attention was a commercial from Sears that ended with a suggestion that people visit Sears’ Facebook Page rather than sears.com.

The promotion of a corporate Facebook Page is not new but seeing a high-profile company put the spotlight on Facebook rather than its corporate Web site was, nevertheless, interesting.

It wasn’t that long ago that having a Web site was the core of a company’s digital presence. And while Web sites are still important and essential, Facebook has changed the digital dynamic.

Facebook Pages can be a compelling alternative to a corporate website — especially for a small business. Comment or ‘connect with me’ to discuss how this applies to your business…

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