Why Every Smart Small Business is in the Media Business
January 14, 2011 Leave a comment
Change … and it’s not the kind rattling around in your pocket.
We’re talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you.
What can you, the small business owner, do about it?
For starters, start thinking like a media company, because that’s the first step to reaping the huge rewards that come from content marketing. And it can work for any small business.
Yes, even yours.
Follow the ‘via’ link to go to the source and listen to the podcast…