The Importance of Google PageRank: A Guide For Small Business Executives

Put quite simply, SEO is the process of optimizing your website for the search engines (like Google).  By “optimizing”, I mean attempting to make it such that searches for specific phrases rank your website higher in the search results than other websites.  There are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate good leads for your offering.  Millions of people use Google every day looking for a product, service or information.  Some of these people might be potential clients looking for your particular offering.  There are two ways for you to show up on the results page when users are doing a search. The first is paid advertising (I’ll talk about this in a future article) and the second is what is known as “organic” (or “natural”) search.  The natural search results are listed free and are dependent on Google’s estimation of how relevant and credible your website is.  Natural search results are my favorite kind, because you don’t have to pay money for them, and they often works better than paid advertising.  I liken this to the difference between getting mentioned in a magazine article and purchasing an ad in that same magazine.  

If you can rank high on the free (organic) search results for Google, it’s like getting tens of thousands of dollars worth of free advertising in the most relevant trade magazines for your industry, every time a new issue comes out.  I’m not sure about you, but that’s pretty interesting to me.  It’s a great way to grow your business and find new clients.  So, how do you get all this free, effective advertising in the search engines?  Well, to do that you need to understand the Google algorithm and how it determines who gets listed.

You can follow the ‘via’ link if you’d like to know more. We can help you apply this to your business — reply below or ‘connect’ above to start the conversation…


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