Is Twitter Massively Overrated?


Jay Baer says “My takeaways from this findings are these:
1. I need to do more on Facebook, and not be as Twitter-heavy as I have been
2. Facebook is now almost a required element, even for B2B
3. Twitter is increasingly a highly targeted element, used to reach and interact with particular audiences (more akin to PR in some ways). Twitter is of course also a must-do customer relations vehicle for most companies” You can follow the ‘via’ link to get the rest of the story. How does this make YOU feel about Twitter?


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