How social media shaped my startup

Brian Solis, a public relations executive, aut...

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Entrepreneurs like myself are faced with many challenges today. This is my story of how I’ve learned to address our marketing barrier – or, as I call it, the Brian Solis barrier.

We are two young, highly motivated, internet junkies entrepreneurs and we are both first time founders. Another important thing is that we are both tech geeks and software engineers. This last one is extremely important because it explains why our first instinct (after we had a kick ass idea) was to start writing code.  Luckily for us I stumbled upon Brian’s blog as we started coding day and night.My name is Tomer Tagrin and I’m a first time founder of a new Internet startup name Yotpo. In three words, our startup is a distributer of User Reviews ; I know it’s a bit vague, but with a quick search you could understand exactly what it’s about.

As I spent hours reading almost every blog post and posts from other top A blogs (David Cancel, OnStartups and much more) I realized something – something which truly changed how our startup is run, developed and spends money. I came to an understanding that what we’re doing isn’t rocket science, and we aren’t building a new technology for voice recognition. Don’t get me wrong, our algorithms and system are really complex, but it’s nothing that other motivated entrepreneurs throughout the world couldn’t do.

So, we have a technology barrier that in my opinion in the Internet of 2011 it’s just not enough. I remember talking with my co-founder, Omri, and we thought, “Boy, if Brian Solis was part of our team it would be the best thing Yotpo can achieve.” I know you think it sounds corny and a bit shallow but think of it as the Brian Solis barrier, and what exactly is the Solis barrier?

This is why I shared this content with you. And, this is what I hope you will do as a result of reading it. Comment below or ‘connect’ above to discuss how this applies to you and your organization…

About Todd Lohenry
I can help you get found online. Go to toddlohenry.com/start to learn more...

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