Six Formats for B2B blogging

If you are planning a blogging strategy for your B2B marketing or running a company blog, one of the biggest challenges you face is asking your colleagues to write blog posts.  And when you do that, one of the most common questions you get to hear is – ‘So what should I blog about?’

This question is not always easy to answer. After all how are you supposed to know what the other person should blog!  But the problem that your colleagues are facing is obvious. A hectic day to day schedule often does not leave much time to blog for the company and even if they are determined to create a post, thinking of the right topic is always a challenge for people who are not frequent bloggers.

Since a lot of companies must be facing similar problems, I thought it might be a good idea to create a blog styling guide to help people get an idea of various B2B blogging formats that they can explore.

However, please see that blogging is a way to socially express yourself and there can be no universal template. Hence please feel free to explore your own formats / styles to write articles. But if you are looking for ideas to write blog post or to suggest post to others, this style guide is for you.

Follow the ‘via’ link for the six formats. Comment or ‘connect’ to discuss how this applies to you and your organization…


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