American social media usage reaches milestone
August 30, 2011 Leave a comment
“Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project.
Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.
The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).” Follow the ‘via’ link above if you want the rest of the story…