February 8, 2011 Leave a comment
Woot! More great reasons to use Google Apps for Business and Android…
Good, fast and cheap technology solutions for small business…
February 7, 2011 Leave a comment
Will Verizon help flagging iPhone sales or will Android continue to dominate. What do you think?
February 7, 2011 Leave a comment
One of the reasons bookmarking apps like Read It Later and Instapaper are becoming so popular is because we are inundated with news and interesting links all day long, but have no time to read them. But just as DVRs helps us shift our TV viewing to better fit our own schedules, these apps helps us time shift our online reading. And according to some data put out earlier this month by Read It Later, it looks like the iPad is becoming the time-shifting reading device of choice.
Read It Later offers bookmarking apps for computers, mobile phones and iPads. It looked at 100 million articles saved by its users. The chart above shows the amount of saving activity by time of day. It is pretty consistent throughout waking hours, as you’s expect from people who are constantly bombarded with new information. It just never stops. Below is a chart showing when iPad users actually end up reading what they saved. As you can see, the time reserved for reading is shifted all the way to the right, with the sweet spot being between 7 PM and 11 PM at night. This suggests that iPad usage is competing with primetime TV for people’s attention (or that they watching TV with iPad in hand, or shifting their TV viewing to other times).
You can follow the ‘via’ link if you want to know more…
February 4, 2011 Leave a comment
You can follow the ‘via’ link above to go to the source if you’re interested…
February 3, 2011 Leave a comment
Breaking news! iPhone users can now make calls for extended periods of time without the call dropping! MG Siegler reports “Yesterday, I made a 45-minute phone call from my office.
This seemingly unremarkable statement is remarkable for two reasons. First, I was able to place a call from my office — something which was impossible for me to do a week prior. Second, I made it through the entire 45-minutes without the call being dropped once. Again, this was impossible a week prior.
So what changed? Well, my iPhone changed.” You can follow the ‘via’ link above to go to the source if you want the rest of the story…
February 1, 2011 Leave a comment
According to a study by the out of home company, smartphones have altered the potential value of outdoor advertising because consumers are increasingly likely to act upon commercial messages while outdoors.
The study argues that brands must review how they use outdoor advertising to keep up with consumers likely to access the internet from mobile devices more than desktop commuters in two years.
CBS Outdoor carried out a Europe wide study into how people interact, engage and view outdoor advertising and the impact that smartphones and mobile internet devices have on advertising strategies.
Antonio Alonso, CEO of CBS Outdoor International, says: “The way people relate to outdoor will continue to evolve. Savvy advertisers know that dead time on journeys is being filled by the use of mobile, shaping a world where people can react instantly to commercial messages when they are on the move.
“With outdoor advertising there is a growing opportunity to leverage this new mobile power to reach people on the path to purchase.”
The report adds that there is also an opportunity for brands to enhance their communications by integrating their outdoor advertising strategies with location-based social media services such as FourSquare and Facebook Places, which provide an opportunity for consumers to interact with outdoor media while they are on the move.