March 19, 2011 Leave a comment
Here’s how to get started…
Good, fast and cheap technology solutions for small business…
January 12, 2011 Leave a comment
The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench. O’Brien is the president of web-development firm Newfangled.
You’ve heard from O’Brien before. I interviewed him last October for “Five Web Development Myths Debunked.” And on Feb. 10, O’Brien will present “Cure for the Common Website: Using Personas to Boost Site Performance,” right here at MarketingProfs—$129 well spent, free for Pro members.
O’Brien says planning a website is hard to do, and most people miss the mark because they jump right into “doing” before giving enough attention to the planning. He suggests that the next time you start a web project, try starting by asking yourself these three questions:
- Who am I trying to attract?
- What do they want from my website?
- What do I want from them?
These deceptively simple questions will get you started on the right track for planning your site and the criteria by which you’ll measure its success for years to come.
January 1, 2011 Leave a comment
If it’s true that the first hour is the ‘rudder of the day’ than the next few weeks are the ‘rudder of the year’. If you lead an organization like I do, here are 4.5 books that will give you all the insight you need to chart a course for the year…
Here they are in their recommended order of reading:
Now for the how. Yes, I’m even going to tell you how to read them. Read them via Kindle. “What”, you say? “I’m not going to buy a Kindle just to read these books!” “Well”, I say, “you don’t have to”. Kindle software runs on Windows, Mac, iPhone, iPad, iPod Touch, Android, Windows Phone 7, BlackBerry and via web browser. It synchronizes wirelessly between devices creating a virtual library of all the books you download allowing you to use them anywhere at any time. So, if I’m reading a book on my Sprint Evo and highlight a section that I want to go back to later, when I get to my computer and synchronize my books, the same selection will be highlighted, along with any notes I’ve made, on my PC. Did I mention that most Kindle books are around $10 as well? Read more of this post
December 14, 2010 Leave a comment
You call it ‘fragmentation’, I call it ‘freedom of hardware and network’ choice. THAT’S why Android rules…