2012: The year of social business

Image representing We Are Social as depicted i...

Image via CrunchBase

We’ll look at back at 2012 as a transformative year in the history of marketing, a year when social media changed everything.

Big brands are no longer experimenting with social media – they are now taking it very seriously indeed. They spent 2011 getting to grips with it from a marketing perspective, and bringing in specialist agency support. Some have gone as far as hiring heads of social media, which is only accelerating the change.

2012 will be the year of social business, when brands realise that to keep up with their more enlightened competitors and to reap the rewards of social media, they need to properly internalise it. To move from one-off campaigns to always-on conversations, real structural and cultural change is required.

Operationalising social media within companies will often start with customer service, as brands realise that turning negative online word of mouth into positive has more impact on their bottom line than their pro-active marketing activities.

Source: 2012: The year of social business / We Are Social

How to Use Facebook’s “Merge Duplicate Pages” Feature to Gain Fans

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Your official Facebook Page may not be getting all the fans it deserves because users are accidentally Liking unofficial community Pages with the same name. These missing fans cost you news feed impressions and clicks and ad targeting opportunities. Fortunately, Facebook now offers the “Merge duplicate pages” tool to allow you to roll fans from duplicate community Pages into your official Page.

In the full version of this article found in the Facebook Marketing Bible, we discuss why using the tool is important, how to use it to gain new fans, how to eliminate other duplicate pages, and how to properly greet the new fans of your Page to prime them for future engagement.

Comment or ‘connect’ to discuss how this applies to you and your organization…

Internet Marketing in under 300 words

Location-Based Church Poll Results

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

7 Steps to Creating a Sure-Fire Marketing System

While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative voodoo thinking” – marketing is not only a system, it may be the most important system in any business.

 

To understand how to approach marketing for your business, it may be helpful to understand my definition of marketing: Marketing is getting someone that has a need to know, like and trust you.

 

Now you can argue about what like or trust is in your industry, but now more than ever, this definition gets at the heart of the game you’re in.

 

Below you will find the seven core steps that make up the simple, effective and affordable approach to systematic marketing that I’ve developed after working with small businesses for over 20 years.

Another great post from John Jantsch that ever business owner should read and implement. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

Pastor Bans Facebook to Stop Adultery

“I’ve been in extended counseling with couples with marital problems because of Facebook for the last year and a half,” he said in an AP story. “What happens is someone from yesterday surfaces, it leads to conversations and there have been physical meet-ups. The temptation is just too great.”

According to the American Academy of Matrimonial Lawyers, 81% of its members have either used or been faced with evidence from social networking sites in divorce cases in the last five years, including Facebook, Twitter and MySpace. A do-it-yourself divorce site in the UK has reported that one in five petitions it handles cited Facebook.

Let’s just say it: “People are getting divorced because of Facebook.”

It’s How You Use the Tool
I say that’s ridiculous. Fun fact: Facebook is neither good nor evil. It’s just a tool. It’s all about what you do with it. Let’s not condemn the entire tool because a few people don’t know how to use it.

It’s easier to live in extremes when there is confusion, and the church is really good at condemning things because they’re too hard to control: books, movies, television, the Internet, etc. What if we had abandoned those mediums because they were occupied by darkness? I shudder to think where we would be without being able to use those tools in today’s world. The church is called “light” for a reason. There have been some courageous, Bible-believing followers of Jesus who took a stand and demanded light in the dark places, and I’m thankful because now it’s our turn.

Facebook for Good
Here are some ways a tool like Facebook can be used for good:

  • Be Real: Let your staff and team be the genuine people they are. Don’t use them as promotion robots. Release some control and let them use Facebook naturally.
  • Remove Barriers: Connections through Facebook tend to break down barriers for people. I know several folks who attended a church already knowing several members. It really helps.
  • Have Conversations: Everyone is busy, but there’s something about a Facebook conversation that most people make time for. Whether it’s four sentences back and forth or month long messages, it can all serve to shine a light in dark places.
  • Evangelism: I think this is an obvious one, but there’s another layer. If you are living a compelling, God-honoring life through Facebook, people will reach out to you with faith questions. We don’t always have to do the pushing.

Author Danielle Hartland brings a great perspective to this issue. Shakespeare was right “Nothing is good or bad but thinking makes it so”. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

Bishops urged to embrace social media to evangelize effectively

Social media is not only here to stay but should be recognized and used as a “new form of pastoral ministry,” U.S. bishops were told Nov. 15 in their annual meeting.

“Social media is proving itself to be a force with which to be reckoned. If not, the church may be facing as great a challenge as that of the Protestant Reformation,” said Bishop Ronald P. Herzog of Alexandria, La., a member of the bishops’ Committee on Communications, in an address to the U.S. Conference of Catholic Bishops in Baltimore.

Bishop Herzog noted that although social media has been around for less than 10 years, it lacks the “makings of a fad” and is “causing as fundamental a shift in communication patterns and behavior as the printing press did 500 years ago.”

“I don’t think I have to remind you of what happened when the Catholic Church was slow to adapt to that new technology,” he told the bishops. “By the time we decided to seriously promote that common folk should read the Bible, the Protestant Reformation was well under way.”

7 Steps to Creating a Sure-Fire Marketing System

While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative voodoo thinking” – marketing is not only a system, it may be the most important system in any business.

 

To understand how to approach marketing for your business, it may be helpful to understand my definition of marketing: Marketing is getting someone that has a need to know, like and trust you.

 

Now you can argue about what like or trust is in your industry, but now more than ever, this definition gets at the heart of the game you’re in.

 

Below you will find the seven core steps that make up the simple, effective and affordable approach to systematic marketing that I’ve developed after working with small businesses for over 20 years.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

Know Who You Are

http://www.youtube.com/v/2Kbgd-uWhwU?fs=1&hl=en_US

This advice — directed at churches — is good for organizations everywhere…

When Churches Keep Quiet: Others Fill the Void

Any math teacher will tell you that a blank answer is still an answer. The key is remembering silence literally sucks. It creates a communication vacuum—a marketing black hole pulling anything into it. In the wake of a church’s silence, others will fill the void.

The American church’s lack of voice in the area of creation and origins has sucked in neo-atheists labeling her ignorant and pitting the church against science. A church’s “don’t preach, don’t tell” position on homosexuality leaves society no option but paint it as judgmental and unloving. How? A lack of voice allows other churches to speak on their behalf, offering answers and a theology they might not embrace. View it as guilt-by-association. One church said “A”, and you didn’t say “B”. So everyone is left to assume that because you are also a church, you must think “A” also.

Some churches lose their platform by giving communities the wrong answer, “God hates queers!” Other churches lose their light by offering half-answers: social action without Jesus or justice without the law of God. Most of us have lost ground by saying nothing. Years of separation theology, fear and ignorance have painted the sleeping giant as the town fool. This is no picture for the bride of Christ. So how do we turn off the sucking?

You can follow the ‘via’ link above to go to the source and read the rest of the article…