Exploring the Twitterverse

Pastor Bans Facebook to Stop Adultery

“I’ve been in extended counseling with couples with marital problems because of Facebook for the last year and a half,” he said in an AP story. “What happens is someone from yesterday surfaces, it leads to conversations and there have been physical meet-ups. The temptation is just too great.”

According to the American Academy of Matrimonial Lawyers, 81% of its members have either used or been faced with evidence from social networking sites in divorce cases in the last five years, including Facebook, Twitter and MySpace. A do-it-yourself divorce site in the UK has reported that one in five petitions it handles cited Facebook.

Let’s just say it: “People are getting divorced because of Facebook.”

It’s How You Use the Tool
I say that’s ridiculous. Fun fact: Facebook is neither good nor evil. It’s just a tool. It’s all about what you do with it. Let’s not condemn the entire tool because a few people don’t know how to use it.

It’s easier to live in extremes when there is confusion, and the church is really good at condemning things because they’re too hard to control: books, movies, television, the Internet, etc. What if we had abandoned those mediums because they were occupied by darkness? I shudder to think where we would be without being able to use those tools in today’s world. The church is called “light” for a reason. There have been some courageous, Bible-believing followers of Jesus who took a stand and demanded light in the dark places, and I’m thankful because now it’s our turn.

Facebook for Good
Here are some ways a tool like Facebook can be used for good:

  • Be Real: Let your staff and team be the genuine people they are. Don’t use them as promotion robots. Release some control and let them use Facebook naturally.
  • Remove Barriers: Connections through Facebook tend to break down barriers for people. I know several folks who attended a church already knowing several members. It really helps.
  • Have Conversations: Everyone is busy, but there’s something about a Facebook conversation that most people make time for. Whether it’s four sentences back and forth or month long messages, it can all serve to shine a light in dark places.
  • Evangelism: I think this is an obvious one, but there’s another layer. If you are living a compelling, God-honoring life through Facebook, people will reach out to you with faith questions. We don’t always have to do the pushing.

Author Danielle Hartland brings a great perspective to this issue. Shakespeare was right “Nothing is good or bad but thinking makes it so”. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

Bishops urged to embrace social media to evangelize effectively

Social media is not only here to stay but should be recognized and used as a “new form of pastoral ministry,” U.S. bishops were told Nov. 15 in their annual meeting.

“Social media is proving itself to be a force with which to be reckoned. If not, the church may be facing as great a challenge as that of the Protestant Reformation,” said Bishop Ronald P. Herzog of Alexandria, La., a member of the bishops’ Committee on Communications, in an address to the U.S. Conference of Catholic Bishops in Baltimore.

Bishop Herzog noted that although social media has been around for less than 10 years, it lacks the “makings of a fad” and is “causing as fundamental a shift in communication patterns and behavior as the printing press did 500 years ago.”

“I don’t think I have to remind you of what happened when the Catholic Church was slow to adapt to that new technology,” he told the bishops. “By the time we decided to seriously promote that common folk should read the Bible, the Protestant Reformation was well under way.”

Election Blogging

The top stories in the blogosphere are often an eclectic mix of topics from technology and pop culture to science and war. But last week, with the 2010 midterm elections looming, each of the top five subjects focused on the election or a closely related subject — the economic issues helping define the campaign.

For the week of Oct. 4-8, two of the top five stories on blogs were connected directly to the election according to the New Media Index from the Pew Research Center’s Project for Excellence in Journalism.

Last week, 17% of the links in blogs highlighted two stories about the 2010 campaign. One was an Oct. 4 Washington Post piece about interest groups spending far more in this election cycle than in the 2008 campaign. The other was an Oct. 5 Washington Post story about how the political landscape remains strongly tilted toward Republicans.

Another 11% of the links concerned a major force in the 2010 political landscape — the Tea Party movement. The debate was generated by Sen. Sherrod Brown’s (D-OH) op-ed in the Oct. 3 USA Today arguing that Tea Party populism is driven by anger at the government and divides the country, and is therefore not real populism, which fights for all Americans.


Professionalism and Social Media

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

Repurposing Content for Maximum Impact

The gospel is to be communicated. This is evangelism. By what means should this communication happen? I get the feeling from the Apostle Paul that it’s “by all means” (1 Corinthians 9:22).

Paul preached and spoke as he traveled the Roman roads from city to city. He wrote and utilized the volunteer help of messengers to spread his ideas. He hit the synagogues, the marketplaces and even the prisons to share the gospel. Yet the tools at Paul’s disposal were quite limited compared to our arsenal today.

By enlarging your congregation’s collection of tools, you can stretch the value of your communications strategy and talk to new audiences in new places via new mediums never possible in the early apostolic era. Consider this:

  • The pastor’s message can be re-distributed by media through the mail.
  • It can be printed in periodicals and publications.
  • It can be offered in a media player on a website.
  • It can become part of a podcast, updating weekly with very little effort or financial cost.
  • Pieces of that message can become blog posts when re-worked for an online reading audience.
  • More pieces can be sent out as a daily devotional email.
  • Nuggets from that message can be tweeted and retweeted, or shared on Facebook.
  • Discussion arising from all of these distributions can create opportunities to converse with people previously out of reach.
  • Those conversations can become the beginnings of new content as the message takes on a life of its own by its listening audience.
  • A short clip from the message (if recorded on video) can land on YouTube.
  • Church members can share the clip on their Facebook wall.
  • The slideshow from the message can be shared online.
  • The slideshow, transcript, and audio and/or video can be packaged together and distributed by download, CD or even custom-imprinted thumb drives for other churches to benefit from.

Should we be creating new messages? Absolutely. But we can also take what God has given already and put it to its fullest possible use, spreading it around in the cloud of content we’re all breathing and then fielding the questions that arise.

The mission has never changed: Get the gospel to the world. But the tools have multiplied many times over, allowing us to do it more efficiently than ever before. Which means we can spend less time fighting to create more content at all costs and spend more time simplifying our message and distributing it effectively.

It’s all about churches this morning @ on the ‘elevation blog’ — due in part to rediscovering ‘Church Marketing Sucks’, subscribing to their feed, and being reminded of their great content. I quoted the whole post above for busy people — pasters, ceo’s, thought leaders — who wouldn’t normally take the time to click through to the source…

Budgeting a Brand’s Social Media Hub

Building a social media hub doesn’t need to be as expensive as outlined in the source article, so don’t be intimidated by the idea. You NEED a hub to help manage your social media outposts or channels and I can help you get one that is “good, fast, and cheap”. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper…

Is The New Twitter Better Than Desktop Clients?

Integrated pictures, keyboard shortcuts, a decent way to track conversations and a slick new look. That’s what some users of Twitter found recently, and they were really happy. Twitter isn’t sure how long it will take to push these features out to everybody, but if you primarily use Twitter from a client such as Tweetdeck or Gwibber you may have access and not know it.

We at MakeUseOf don’t hide our love for Twitter. You can find the entire MakeUseOf staff on Twitter, and most of us are pretty active there.

Our articles about Twitter, though, largely revolve around ways to avoid going to the site altogether.

For example, I recently pointed out five Linux Twitter clients you’ve probably never heard of and Steve recommended you use Seesmic Desktop 2 as your Twitter client. The new Twitter might convince people like us to stop using a client and use Twitter directly. Let’s take a look at the pros and cons of the new Twitter, as compared to desktop clients.

Personally, I’ve been stuck on HootSuite for over a year because it gives me powerful Twitter management tools and more; the ability to monitor other social media accounts and post across platforms. It’s nice that Twitter finally got their act together on their end user side, but imho they should spend more time getting their act together on the server side. btw, I like Seesmic Desktop 2 as well, but HootSuite, being a web app, is always ready for me on any platform. If you’re interested in mastering Twitter, give HootSuite a try…

What do the latest social media stats mean for your business?

A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter.  She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly successful.

She’s right where she needs to be. And because she is, she trusts her online media presence to others like me who can launch timely social feeds that generate buzz.

Most of my clients dabble in social media, but don’t have the time to stop running their businesses to manage their online marketing and media presence.

But the latest trends show us that someone at your company absolutely must be keeping an eye on what your customers are seeing, hearing and feeling from your brand.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’d like to dig a little deeper. Favorite quote from this post? “Imagine not tapping into that enormous potential! Gone are the days when we can dismiss social media as a fad or something that only the younger generation is into.”…

Business Development / Personal Branding using LinkedIn


I’m getting ready for a class on LinkedIn tomorrow. What better resource to check first than Dana at http://marketingsavant.com?