The Value of Creating a Customer-Centric Social Media Strategy

Justine Ezarik at the Intel insider event. Ori...

This is why I want you to read this…

I have good news and bad news for you when it comes to your Social Media Strategy:

The Bad News – Social Media, in general, doesn’t function very well as a marketing and sales channel.

The Good News – Social Media is a great way to make things happen indirectly.

The problem that many companies have with their Social Media efforts is that they are trying to turn these personal communication tools into marketing channels, instead of understanding and accepting how their customers actually use these tools.

The companies that typically understand how their customers use these tools and craft their Social Media strategy accordingly, tend to have better results.

Source: The Value of Creating a Customer-Centric Social Media Strategy | MackCollier.com – Social Media Training and Consulting

This is what I want you to understand. This is what I want you to do…

U.S. Army Launches Social Media Handbook

The United States Army has officially announced the release of the 2011 Army Social Media Handbook, a document that’s meant to offer social media guidance for soldiers, personnel and families alike. The handbook is a follow-up to the 2010 Social Media Book, which was produced by the Army’s Online and Social Media Division. According to a post on Army Live, the official U.S. Army blog, the 2010 book “only scratched the surface of Army social media use,” which is why a new document was created. The new social media handbook now provides additional tips and best practices, along with information on operations security tips, branding information, checklists, regulations and frequently asked questions. A list of security tips, provided in the handbook, includes points such as:

  • Setting privacy setting options to “friends only.”
  • Not revealing schedule information and event locations.
  • Considering turning off the GPS function of smartphones to avoid geotagging.
  • Reviewing photos and videos before they’re posted online to make sure they don’t give away “sensitive” information.
  • Making sure family members understand what type of information can and cannot be posted on social networks.

These Army guidelines and tips come during an era when social media use has become increasingly widespread and accepted in the U.S. military, to the point where the Department of Defense announced a new social media policy last February. On one hand, it’s still possible for commanders to restrict Internet access — going beyond social networking sites like Facebook and Twitter — from time to time. Just last month, the U.S. Air Force blocked more than 25 media websites, including The New York Times, from its computers to prevent access to classified information originally published by WikiLeaks. (Note: The ban did not extend to personal computers.) 

 

An Awesome Comparison Guide for Creating Location-Based Deals

Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for  business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested in learning more…

365 ways to build your personal brand

 

There are few people I know that have leveraged the internet more effectively to build their personal brands than ‘Green Bay Greg’ Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he’s doing at ‘365 Things to do in Green Bay’ along with Tony Rouse from MindSeed Labs. If you want to know how to use the internet and social media to build your brand you don’t need to look much farther than Greg Dallaire…

Ten Ways to Make Sure You Fail to Hit Your Goals

Twitter Fail Whale is back

Got any goals at the moment? Yep, me too. The problem is, a lot of big goals sound like pretty hard work – things like losing weight, getting fit, saving more money, quitting smoking …Perhaps it’s easier just to shoot yourself in the foot before you start. So here’s ten great ways to make sure that you fail to hit your goals. Manage three or four of these, and you’re on the fast-track to failure. Hit all ten, and you might as well not bother getting out of bed any more.

If you want to fail, be sure to follow the ‘via’ link and read all 10… 😀

Streaming CES: How We Did It

Image representing CrunchGear as depicted in C...

Image via CrunchBase

As the 2011 Consumer Electronics Show wraps up today, we’d like to share a few secrets. The CrunchGear writing team, with support from TechCrunch TV, provided more than 20 hours of live CES video coverage, taking our viewers right to the industry and media access only exhibit floor. For a look at video highlights, check out ces.crunchgear.com. Hundreds of Twitter questions were answered in real-time, giving our viewers a chance to interact with the company reps and win some giveaways. We also got a lot of questions on how we did it.

The traditional, old-school way of broadcasting a live event would involve driving up a satellite truck with a C or Ku band transmitter. Or, getting a special expensive video fiber circuit connected at the venue. But, that would only allow a video feed from a single location. Otherwise we’d need multiple circuits or time to drive and set-up the sat truck at different locations.

We wanted to stream at a moments notice, from the Sands Expo during CES Unveiled and the following Media Day, from the inside and outside the Las Vegas Convention Center, and from hotel parties and events all over the Las Vegas Strip. Plus, we wanted to roam the halls without any wired connection. We investigated some RF and microwave transmitter options but they involved great expense and production limitations. We finally settled on a mobile streaming solution, with a backup ‘nearly live’ wired solution. We never needed to resort to the taped backup.

If you’ve ever tried to ‘cover’ a tradeshow with social media + technology like I have, you’ll be fascinated with the rest of this article. Follow the ‘via’ link above…

Social media in 2010: a cartoon year in review :-D

Exploring the Twitterverse

How to choose the Twitter client that’s right for you

Hootsuite Twitter Client for Android

Image by barney.craggs via Flickr

More than a third of all tweets are sent by people visiting Twitter’s default Web client. Which is too bad, because Twitter, as a website, is by far the least effective way to use Twitter as a network.

But even though just about any third-party client will provide you with a better way to use Twitter, picking the client that’s right for you can be daunting. Should you install a client or use one that runs in your browser? Which features are really necessary? Should you pay for any of these services?

I typically prefer browser-based clients because I think it’s easier to move between browser windows than separate programs, but I wouldn’t turn my nose up at an installed client with a really great feature set just for that. The best client for you is the one that fits your workflow — if you really need to be able to schedule tweets to be effective and a client doesn’t give you that option, then it’s the wrong service for you, even if everyone else loves it.

Me? I’m a HootSuite guy — I love everything they do from the web to their Android app. How about you? btw, you can follow the ‘via’ link if you’d like to go to the source…

Bypass the 20 Twitter List Limit with a Sidekick Account