January 12, 2011 Leave a comment
On the weekend, I was watching the National Football League playoff game between the New York Jets and Indianapolis Colts. Aside from the action on the field, one thing that caught my attention was a commercial from Sears that ended with a suggestion that people visit Sears’ Facebook Page rather than sears.com.
The promotion of a corporate Facebook Page is not new but seeing a high-profile company put the spotlight on Facebook rather than its corporate Web site was, nevertheless, interesting.
It wasn’t that long ago that having a Web site was the core of a company’s digital presence. And while Web sites are still important and essential, Facebook has changed the digital dynamic.
Facebook Pages can be a compelling alternative to a corporate website — especially for a small business. Comment or ‘connect with me’ to discuss how this applies to your business…