March 26, 2012 Leave a comment
This is why I want you to read this…
I have good news and bad news for you when it comes to your Social Media Strategy:
The Bad News – Social Media, in general, doesn’t function very well as a marketing and sales channel.
The Good News – Social Media is a great way to make things happen indirectly.
The problem that many companies have with their Social Media efforts is that they are trying to turn these personal communication tools into marketing channels, instead of understanding and accepting how their customers actually use these tools.
The companies that typically understand how their customers use these tools and craft their Social Media strategy accordingly, tend to have better results.
This is what I want you to understand. This is what I want you to do…