How to Write Copy that Connects using a Tried and True Formula

Jigsaw red 10

Image via Wikipedia

Today, people are just plain busy – busy working, busy running around doing stuff, busy worrying about being too dang busy. It’s what makes grabbing their attention long enough to get them to make a buying decision so challenging. Your message needs to connect right away or they will move on. Period.

So how do you create the urgency that gets distracted (and distractible) prospects to sit up and pay attention? How do you get them to take immediate action? You need to speak to what motivates THEM. You need to connect the dots between what they need and more importantly, want and what you offer.



Ten Ways to Make Sure You Fail to Hit Your Goals

Twitter Fail Whale is back

Got any goals at the moment? Yep, me too. The problem is, a lot of big goals sound like pretty hard work – things like losing weight, getting fit, saving more money, quitting smoking …Perhaps it’s easier just to shoot yourself in the foot before you start. So here’s ten great ways to make sure that you fail to hit your goals. Manage three or four of these, and you’re on the fast-track to failure. Hit all ten, and you might as well not bother getting out of bed any more.

If you want to fail, be sure to follow the ‘via’ link and read all 10… 😀