January 20, 2011 Leave a comment
Today, people are just plain busy – busy working, busy running around doing stuff, busy worrying about being too dang busy. It’s what makes grabbing their attention long enough to get them to make a buying decision so challenging. Your message needs to connect right away or they will move on. Period.
So how do you create the urgency that gets distracted (and distractible) prospects to sit up and pay attention? How do you get them to take immediate action? You need to speak to what motivates THEM. You need to connect the dots between what they need and more importantly, want and what you offer.