How To Make Your Brand Stand Out

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Branding matters! People, namely your prospects, customers and the public, must be able to distinguish your offering without thinking about it from a sea of competitive products and other messages vying for their attention.

Does your brand stand out? Whether it’s your logo, company colors, voice, look and feel, use of language, sounds or other attributes – does it make a strong impression?

Here are five questions every marketer must answer to ensure that their brand makes a lasting impression. (It’s useful to start with these questions about your brand’s DNA.)

Source: How To Make Your Brand Stand Out | Heidi Cohen

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2012: The year of social business

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We’ll look at back at 2012 as a transformative year in the history of marketing, a year when social media changed everything.

Big brands are no longer experimenting with social media – they are now taking it very seriously indeed. They spent 2011 getting to grips with it from a marketing perspective, and bringing in specialist agency support. Some have gone as far as hiring heads of social media, which is only accelerating the change.

2012 will be the year of social business, when brands realise that to keep up with their more enlightened competitors and to reap the rewards of social media, they need to properly internalise it. To move from one-off campaigns to always-on conversations, real structural and cultural change is required.

Operationalising social media within companies will often start with customer service, as brands realise that turning negative online word of mouth into positive has more impact on their bottom line than their pro-active marketing activities.

Source: 2012: The year of social business / We Are Social

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365 ways to build your personal brand

 

via thingstodoingreenbay.com

There are few people I know that have leveraged the internet more effectively to build their personal brands than ‘Green Bay Greg’ Dallaire. The video is one that he shot for a client of mine, Tailwind Flight Center, and it demonstrates the quality of the work he’s doing at ‘365 Things to do in Green Bay’ along with Tony Rouse from MindSeed Labs. If you want to know how to use the internet and social media to build your brand you don’t need to look much farther than Greg Dallaire…